Mexican President Felipe Calderón attended the premier of the Mexico, The Royal Tour program, produced by US public television station PBS.
The program is designed to promote tourism to Mexico abroad.
During the presentation, President Calderón met with company directors, tourist operators, businessmen and cinema and television producers interested in highlighting the importance of tourism and promoting the production of foreign films in Mexico.
In the course of the meeting, the president explained that Mexico is one of the best choices for a travel or investment destination in the tourist sector as well as in the movie industry.
Production of the Mexico, The Royal Tour program forms part of Mexico’s strategy for promoting tourism abroad, contemplated in the National Tourism Agreement signed by President Felipe Calderón in February of this year.
This program was recorded in ten days, during which the production team visited Baja California Sur, Campeche, Chiapas, Chihuahua, Mexico State, Jalisco, Michoacán, Quintana Roo, San Luis Potosí and Yucatán and the Federal District.
The Royal Tour, conducted by journalist Peter Greenberg, is one of the best known programs in tourist promotion. It has previously been recorded in countries such as Jordon, New Zealand, Peru and Jamaica, where it boosted tourist promotion internationally, attracting a larger number of tourists.
President Calderón was accompanied by his wife, Margarita Zavala, Mexican Ambassador to the United States, Arturo Sarukhán Casamitjana, Tourism Secretary Gloria Guevara Manzo and Health Secretary, Salomón Chertorivski Woldenberg.
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