According to SECTUR- The Secretary of Tourism, Gloria Guevara Manzo, met with representatives of the leading tour operators in the United States specializing in cultural tourism, which announced its interest to increase the promotion of Mexico as a cultural destination. The head of the Tourism Ministry said that this segment is key to the economic flow of our country- Mexico. So they invited industry players to promote this activity and create differentiated products that help increase the competitiveness of tourism in Mexico.
These actions, he explained, will allow the country to achieve the goals outlined in the National Agreement for the Tourism for Mexico to become a tourist power. During the meeting, Guevara Manzo noted that Mexico is a country rich in traditions and globally ranks first in archaeological reserves, to have more than 30 000, also has 110 000 historical monuments and ranks as the sixth country with more sites declared World Heritage Site.
U.S. tour operators expressed interest in increasing their packages to Mexico, as a destination rich in culture.For example, the president of Alumni Holiday International (AHI Travel), Joseph Small, said that in 2012 his company will offer a tour to the fate of colonial San Miguel Allende, Guanajuato. Meanwhile, the Associate Director of the Commission's Travel Art Institute of Chicago, Aleksandra Matik, said that next year will hold a cultural program in the state of Oaxaca and Mexico City. The meeting was also attended by representatives from Travel Learning Connections, Classic Escapes, Heritage Travel, Travel Insurance Services, Travel for the Georgia Tech Alumni Association, Sierra Club, Thomson Family Adventures, Alumni Continuing Education and Travel and Princeton Journeys, among other companies specializing in cultural tourism.
Tour operators expressed great interest in the calendar of the Maya world and said that it is a great event that generated international interest. The Ministry of Tourism said that the Federal Government is working to strengthen this segment as an example he mentioned the Mundo Maya cult that promote the legacy he left this important civilization in southeastern Mexico. "We know the enormous tourism potential that has this part of the country and we want to give renewed impetus, with the Mundo Maya Mexico will be positioned as a privileged destination in the world," he said.
In addition, Guevara Manzo said that this year will be the second edition of the World Cultural Tourism Fair, an event which last year took place in Morelia, Michoacan, and brought together specialists, tour operators, promoters of culture and academics different nations. This fair allowed together in the same cultural space tourism market both in Mexico and elsewhere, while diversifying the product of our country's traditional sun and beach destination.
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