Wednesday

Federal Efforts to Strengthen Region's Tourism Industry


The Ministry of Tourism of Mexico has reiterated its commitment to the state government of Quintana Roo and the business sector to strengthen the institution of connectivity to increase the arrival of more visitors and increase the economic benefit.

Representative Gloria Guevara Manzo states that the Tourism Board of Mexico will increase advertising campaigns to further bolster the image of Cancun, the Riviera Maya and Cozumel, and raise awareness of its strengths as an international tourist destination.

Accompanied by the Governor of Quintana Roo, Roberto Borge, she also affirmed that only through the coordinated effort of all the three levels of government; academic, political and social, can they successfully continue to push tourism industry in Mexico forward.

During a working tour in the town of Cozumel, the Tourism Secretary said that the National Tourism Agreement signed on February 28 of this year, provides for the execution of more than 100 shares, divided into ten major priorities: increasing connectivity and facilitate the transit of passengers, build, maintain and improve infrastructure and enhance urban management, strengthening the promotion of the sector in the country and abroad, encourage public and private investment and facilitate the financing industry.

Also, the agreement will help raise the competitiveness of these destinations and tourism businesses in order to ensure a diverse and enriching experience for tourists visiting the region.

For his part, Governor of Quintana Roo, Roberto Borge Angulo, thanked the Federal Government for their support through the Ministry of Tourism and promised the State Government will work in coordination with the Ministry of Tourism to aid them reach their goal of making Mexico as the fifth most popular tourist destination worldwide.


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