Monday, July 18, 2011

SECTUR Announces Investment of 207.7 million in the Magical Towns Program

Mexico D.F. Sunday July 17, 2011132/2011 Newsletter

• The objective, strengthening the cultural identity of each region and grow the number of visitors.

 • To stimulate creativity and quality, annually award a prize of 10 million
Best Tourist Product

The Ministry of Tourism reports that the Federal Government has allocated
207.7 million pesos this year to program of Magical Peoples , resources that have enabled investments donated 448 million pesos to improve infrastructure and tourism to increase the number of visitors. Magical Towns are recognized tourism brand based on the cultural, historical, architectural, natural environment, as well as culinary diversity and environmental stewardship of our communities. 

The Secretary of Tourism, Gloria Guevara Manzo, stressed that the program is a key Magical Towns to strengthen the segment of cultural tourism in our country, so that all stakeholders have the commitment and responsibility to maintain the highest standards in quality service and warmth to the national and foreign tourism. Our country has 40 Magic Towns in 28 states. At the end of this year it is expected that the list will grow to 52, a figure that matches the number of weeks available per year, with the aim of promoting tourism weekend. The head of the Tourism Ministry he acknowledged the ongoing work by the authorities and providers of tourist services in the Magic Towns and mentioned that this Federal Government program to strengthen cultural identity and the path will lead us to place Mexico as the fifth tourist destination worldwide, is one of the goals of the National Agreement for Tourism.

He said the Federal Government's support to the tourism industry is unprecedented, and the proof is that from 2007 to 2011 the Ministry of Tourism spent 818.7 million pesos for the Magical Towns program, which allowed thousands detonate 862.8 million investment pesos for the benefit of tourism. Guevara Manzo recalled that last May was held in the state of Colima Fifth National Meeting of Magical Peoples, which helped to reinforce strategies to strengthen tourism in these communities.

It is noteworthy that for creativity, quality and the best deal for tourists, annually award a prize of 10 million pesos to Magic Town to develop the best tourist product. In addition, the tenth anniversary of this program will be held in Mexico City Expo Magical Towns, which will aim to present the diversity of tourism with these communities. To increase the number of visitors to the magical communities in the country, the Ministry of Tourism will launch the Passport Magic Towns through which the tourist stamp your document at each visit may participate in contests and sweepstakes.

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